7 Incredible Ways To Promote Your Nightlife Venue Online

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Promoting an existing nightclub or a bar and growing the business can be a more challenging these days. As a new business, It is even more difficult to pass the six months mark.  Statistics show that 75% of new businesses fail in the first six months. One of the most contributing factor to a failing business is the inability to reach the right target audience through promotion.

Here are seven ways you can promote your nightclub/nightlife venue.

1. Social Media

An interactive contest is a great way to create a buzz. Select a proper theme for the contest and share it across social media. A contest give away creates a positive experience that a patron may share across social media with friends. Encourage participants to share information about the contest online and invite friends to join. Maybe reward those who do with a discount or a free drink on their next visit.

2. Interactive contests

An interactive contest is a great way to create a buzz. Select a proper theme for the contest and share it across social media. A contest give away creates a positive experience that a patron may share across social media with friends. Encourage participants to share information about the contest online and invite friends to join. Maybe reward those who do with a discount or a free drink on their next visit.

3. Right Connections

Do your research and find and connect with people in your industry and follow them, also follow their followers, that is your audience.

To reach a highly targeted audience, you should partner with a business that already has a significant following base in your industry. Collaboration with other businesses on social media can be very beneficial. In addition, connect and follow nightlife celebrities, DJs, and other promoters in the industry to increase your exposure.

4. Make use of video marketing

Short promotional videos are the most effective marketing tools in social media. Utilize promotional videos on the popular social media channels like Instagram and Snapchat to capture a bigger audience. The videos can be anything about your nightlife venue, behind the scenes, making of drinks, DJ entertaining the crowd, people dancing, etc. Videos give a clear view of a particular nightlife venue. You can see many successful nightclubs, pubs, and bars uploading such videos on their pages/profiles regularly.

5. Take a poll, survey, and pay attention to reviews

To understand the customer preferences, polls, and surveys are the best choices. Ask your customers what they like and what they don't like about your venue. Also, ask them to rate their experience with the nightclub/nightlife venue. These survey and poll results give you an insight about what to change and what your customers like about your venue. These days customers search for a business with good reviews.  Be proactive and ask your customers to give your business a review about their overall experience. Make sure your ratings are always high, and reviews are always positive.

6. VIP Guests

VIP Guests are the heart of any business in the hospitality industry. Taking care of them should be a high priority. You need to make sure they received special treatment as they are the ones that stay loyal and visit your venue frequently. Keep them updated through email about your upcoming events and promotions. Make the emails personal and make them feel like a VIP.

7: Consumer insights

A solution like VenueLytics for hospitality industry can provide you with insights through tracking and analyzing customer data and your business operations.  You can use VenueLytics to automate your services, improve your operations, promote your venue in real-time and grow your business.

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